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Jess Aframe, Owner

Hi there! I'm Jess, the founder of  Make it Swag, a small business I started just two years ago after a bit of a lightbulb moment while planning my son’s bar mitzvah. In searching for the perfect swag for the event, I realized there was a gap in the market, and that's how the idea for my business was born!​Before diving into the world of custom swag, I spent years in the corporate world in marketing and communications. I’ve lived in Ridgefield, CT for over 10 years. Along the way, I’ve been a passionate PTA volunteer and spent time teaching preschool. My creative side has always been my driving force, and now I get to bring that creativity to life every day.​Over the past two years I’ve learned so much about the swag world and I’ve had the pleasure of working with amazing families, schools, and teams. One of my favorite things is hosting our popular swag parties and events where we get to meet so many awesome kids!​Looking ahead to 2026, we’ve got some exciting new things planned.  I can't wait to share them with you! Thank you to everyone who has supported us so far—your love and enthusiasm mean the world!

Sara Armstrong

I'm thrilled to be part of the Make It Swag team! I love helping schools, businesses, teams, and organizations bring their ideas to life through custom apparel and promotional products.

You'll often find me surrounded by hoodies, sweatshirts, flannel pants, and stacks of orders as I help bring every project to life. From printing and decorating to packing and preparing orders for delivery, I'm involved in every step of the production process. It's incredibly rewarding to watch each project transform from an idea into a finished product, and I take pride in making sure every order meets our high standards for quality and care.

As a local mom and active member of the community, I especially love creating products that celebrate the schools, teams, and organizations that make our town so special. Knowing our customers are excited to wear and share what we've created is the best part of what I do!

Jen Turner

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